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New Brand Strategy for the Y!


For the first time in 43 years, the Y is unveiling a new brand strategy to increase understanding of the impact our organization makes in the community, so that more people take advantage of the YMCA's unique capacity to foster lasting personal and social change. The Y is about changing lives for the better. We view participation in our programs and services as a means to a greater end. Therefore, through our rebranding effort, we want to help our communities learn more about our work so we can help our communities learn and grow. By simplifying how we describe our programs, we hope it will be apparent that everything we do is designed to nurture the potential of children and teens (Youth Development), improve health and well-being (Healthy Living) and motivate people to support their neighbors and the larger community (Social Responsibility).

Revitalizing The Y's Brand Frequently Asked Questions

4/13/2010 - The Lincoln YMCA Encourages families to put Play in Their Day on YMCA Healthy Kids Day on April 24th

YMCA Press Release - As part of a nationwide effort to encourage kids to get moving, the Lincoln YMCA will host YMCA Healthy Kids Day, the nation's largest health day for kids and families. YMCA Healthy Kids Day is filled with fun, engaging and creative activities that foster healthy living, and is a part of the YMCA's larger efforts to help more kids and families become physically active.


2/11/2010 - Lincoln YMCA Welcomes New Members to its Board of Directors

YMCA Press Release - The Lincoln YMCA announced the election of new members and second term members to its Board of Directors. Kent Endacott of Woods and Aitken LLP, Rob Reif of Hy-Vee, Rich Rice of Crosby, Guenzel LLP, and Darrell Stock of Darrell K. Stock, P.C., LLO as new directors. Don Hutchens of the Nebraska Corn Board, Ben Kiser of Nelnet, Karen Peppmuller of Lincoln Industries, Kelly Tollefsen of Morrow, Poppe, Otte and Watermeier, P.C, and Kelly Wieseler of Ameritas Life Insurance Company were elected to serve a second term. Board Members volunteer to
serve three-year terms and are eligible for re-election, unless serving as a board officer.


12/10/09 - Lincoln YMCA Offers Simple Tips To Give The Lifetime Gift Of Health and
Well-Being To Family and Friends This Holiday Season

YMCA Press Release - A new study published this month in the New England Journal of Medicine indicates overweight and obesity in childhood and adolescence substantially increases future risk of heart disease and suggests the serious consequences of our nation's obesity epidemic are yet to come. YMCA of Lincoln offers an integrated and holistic approach to health and well-being for children and arents that considers nutrition, relationships and physical activity to be a family matter. This holiday season, YMCA of Lincoln encourages families to give the gift of health to their loved ones and offers simple tips to make the holidays heart healthy.


8/26/09 - YMCA Fundraising Campaign Benfits Thousands Of Lincoln Kids

YMCA Press Release - The Lincoln YMCA kicks off its annual Strong Kids Campaign Thursday, September 3, at a 12:00 p.m. luncheon at the Cooper YMCA. Dr. Phil Heckman, Community Leader will be the guest speaker. The Lincoln YMCA is the lead agency for four Community Learning Centers and seven other after school programs which receive a majority of the funds raised. Phil will address approximately 100 YMCA volunteers and staff members spearheading the campaign.



8/19/2009 - Lincoln YMCA Opens Unique Fallbrook YMCA
Open House Sunday, August 30 1 -- 5 PM

YMCA Press Release - The YMCA of Lincoln will be opening a unique facility in Northwest Lincoln that showcases a shared facility with the new Schoo Middle School. Families, adults and youth will find many activities that will bring people together while participating in healthy activities. On Sunday, August 30 from 1:00 -- 5:00 PM a FREE Open House for the public will be held. Games, food and fun will be part of the Open House as well as trying out the new Y and all it has to offer.

6/09/2009 - The Lincoln YMCA Encourages Children and Families to Practice Safety in the Water

YMCA Press Release - As children and families go to the beach, lake, water park or community pool this summer, the Lincoln YMCA encourages them to keep safety in mind. Swimming is a fun, summer activity for children and families and it's imperative to ensure that they can demonstrate confidence and safety in the water.

5/26/09 - Lincoln YMCA Outdoor Pool located at the Cooper YMCA

YMCA Press Release - With summer and warm weather right around the corner the YMCA of Lincoln is excited to announce its first outdoor pool located at the Cooper YMCA. The new outdoor pool will feature a large water slide, splash pad for younger children and families, 18 inch water entry area, slide for small children, lap lanes, large sun deck, Lifeguards on duty in all areas, and a concession area. The pool will open June 1st.

4/11/2009 - YMCA of Lincoln, Nebraska Receives $20,432 in Settlement Funds From Attorney General Bruning

YMCA Press Release - THE LINCOLN YMCA -- STRONG KIDS CAMPAIGN received a check for $20,432 in settlement funds from Attorney General Bruning today. It's one of 11 non-profit organizations designated to receive funds to help fight domestic violence or provide mentoring programs to children in Nebraska.
"The support and this donation from Attorney General Bruning will continue to help the Lincoln YMCA Strong Kids Campaign serve, protect and provide opportunities for hundreds of children in need", said Barbara A. Bettin, President/CEO Lincoln YMCA.








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